Peter Safran reflects on box office performance: ‘Supergirl didn’t live up to expectations’

DC Studios co-CEO Peter Safran addressed Supergirl’s disappointing box office performance, insisting the film is just one chapter in the studio’s broader vision for a reboot of the DC Universe led by Millie Alcock’s Girl of Steel. Image source (Instagram)

“Supergirl” underperformed at the box office, with opening weekend box office receipts well below expectations. Peter Safran, co-chairman and co-CEO of the studio, addressed the weak performance.Safran told the New York Times: “While ‘Supergirl’ did not meet our box office expectations, it is part of DC Studios’ broader, long-term strategy in which we remain confident.”

Initial box office predictions vs. actual performance

The New York Times reported that the film was initially expected to gross less than $55 million at the domestic box office from Friday to Sunday. However, the weekend opened poorly, opening at $18.2 million, with predictions lowering as the weekend progressed. The final global box office total was US$68 million, lower than the film’s initial and revised expectations for its opening weekend box office.

“The biggest battle she had to face was the battle with herself. There’s something incredibly accessible in that; there’s something incredibly relatable in that,” Alcock said. “I think audiences are going to feel like this is a superhero that reflects who they are, rather than who they’re told they are. I think that’s really refreshing.”

Wider roster of studios and upcoming releases

“Supergirl” is the second film in the rebooted universe after “Superman”. The studio’s third installment, slated for release in October, will feature a more modestly budgeted body horror film called Clayface, signaling a change in budget allocations for upcoming films.

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